Let’s face it, business can be rough. But the good news is that you don’t have to make it rough on others. Promoting responsible business is a way to operate in an ethical manner that aids your company and its customers.
So before you make another decision at work, ask yourself this: what would a responsible business owner do? If you’re concerned with developing a responsible business, consider the questions and suggestions provided in this article. From building your business on ethical principles to discovering what sort of social impact you can have, there’s plenty you can do.
However, it all starts with recognizing the very definition of a “responsible” business. What this means is that businesses must not just think about themselves anymore. They need to start thinking about the environmental, social and ethical impact they have, and how they can use their products or services to improve the world in general.
About the guest, Susan Njoroge:
Susan is deeply passionate about and committed to embedding sustainability thinking, practice, and authentic communications into business, education and policy towards creating a world where we care about each other and our shared future. She is Managing Director, Responsible Business Consulting. Prior to consulting, Susan was Head, Sustainability & Community Engagement, Standard Chartered Bank Kenya. Before this, she worked with Unilever as Head of Corporate Affairs, East Africa and prior to that with DHL Express as Head of Marketing & Communications East Africa.
She has held various management roles with DHL in corporate responsibility and communications in Europe and Asia. Susan also worked with CSR Europe, Europe’s leading business network for CSR, as Senior Programmes Manager leading CSR services delivery, project design and management for CSR Europe’s members. She has over 20 years’ experience working with multinationals in Africa, Asia and Europe in sustainability and communications.
Susan has worked in various leadership and management roles, driving national and regional sustainability strategy, programme delivery, multi-stakeholder partnerships, employee engagement and volunteering, external and internal communications, and crisis communications. Susan is also an Executive Fellow at Strathmore University, Strathmore Business School, Kenya, and an alumna of the CISL Prince of Wales Business & Sustainability Programme, Stellenbosch.
She holds an Msc. Sustainable Development, with the University of London, SOAS. A Bachelor’s Degree in Business Management from Daystar University, Kenya, a Charted Institute of Marketing Diploma in Marketing Communications, a Public Relations Diploma from the Chartered Institute of Public Relations.