Profit is a great motivator for getting into business You can earn more money and boost your bottom line by making your business more sustainable but running a business that is 100% profit-driven is just not sustainable. A sustainable business gets to enjoy reduced business costs, more innovative strategies, an improved reputation, and more new customers who value sustainability all work to increase the amount of money sustainable businesses earn.
In this episode, we talk to Grace Wachori of B-Lab. B-Lab’s mission is to redefine business success to include a positive impact on people and the planet; and not just for profit. Our network creates standards and tools for business, advocates for policy change, and certifies companies – known as B Corps– who are leading the way.